The term "viral" derives from the image of a person being "infected" with the marketing message and then spreading it to friends, like a virus. If you have a long 1000 word page, 100 or so words of repeated information isn't a big deal. At the top of any page …

You need to select the one that's the best fit for your business. Mobile apps like Flipboard or CNN make it easy to consume information broadly and quickly. This type of cornerstone content allows you to build your site in a structured way that readers and search engines understand. Your …