Brand equity dissuades consumers from looking for cheaper products, special deals, or other incentives. Consider what happens when a user removes part of your URL - Some users might navigate your site in odd ways, and you should anticipate this.
Search Engine has become more smarter New Rules of SEO have …

Companies sponsor individuals as agents or advocates to introduce new products, share information, and announce special events. For instance, a topic about successful SEO could be combined with the Christmas period to make it more relevant in December, and using tools such as Google Trends will also give you some …